Why you need a digital marketing strategy.
A digital marketing strategy is a framework for success. Embarking on marketing, any kind of marketing, without a plan, is a recipe for disaster. You will have no reason why you are doing it, how you should be doing it, what your realistic results will be, and quite frankly you will be wasting your valuable time and money.
When you go on a road trip, do you put some planning into your route? Do you consider possible rest-stops, research where you can re-fuel, where you could stay over if you needed to? Or do you just hope in your car and go? If you are like most-people, you would most certainly do some research and put a bit of planning into your trip. The same applies to digital marketing.
A digital marketing strategy is designed to drive more prospective buyers to your website, convert these prospects into leads, and those leads into sales. It is a plan or course of action towards achieving set marketing goals. Goals are determined by what your business objectives are and in order of priority. Digital marketing campaigns are then developed and implemented to achieve your objectives.
Digital Marketing has 3 pillars:
- The User-Journey (the customer’s encounter & interaction with your brand across all channels)
- Digital Channels (avenues where your customers come to know about your business e.g Google, Social Media)
- Creative & Content (Visual graphics e.g videos, ad banners and content such as blog posts)
Having a strategy is as important as having a plan to achieve any goal. If you want to learn more on how a comprehensive digital marketing strategy can benefit your business, get in touch today!